Candy Crush Franchise Is Leading the Sales Getting Ahead of Fortnite and Pokemon Go

Candy Crush is a series of three-in-a-row puzzle games from King owned by Activision, in which players complete levels by interchanging colored candies on the playing field.

Candy Crush is developed and released for Facebook. Even though it may seem that these types of games are not popular anymore, Candy Crush is still bringing huge revenues getting ahead of PUBG and Fortnite.

The popular Candy Crush mobile series brought more than $1.5 billion in 2018. On average, players spend $4.2 million daily in the game on Google Play and the Apple App Store.

Candy Crush Saga is the “oldest” franchise game with 63% revenue. The launch took place in 2012, and revenue increased by 10% in 2018 compared with 2017. This is the most downloaded game of all time on iOS.

Candy Crush Soda Saga brings 29% or $449 million, while the three-year-old Candy Crush Jelly Saga brings in 6% or $90 million. The latest of the games, Candy Crush Friends Saga, launched in October, brought $3 million and became the second most downloaded game of the past year with 30 million installations.

Gameplay

Candy Crush gameplay screenshot

In terms of assignments, there are candies of different color on the playing field. You need to collect chains of three or more identical candies, so that they explode and bring you points, as well as free up the space for new candies. The whole game is built on this – you will constantly look for chains of identical candies, collect them, destroy them, then look again, and so on for dozens of levels.

The developer has always been famous for difficult and very interesting levels, so Candy Crush Saga has it all as well. Even the first few assignments will be difficult for you, not to mention the subsequent levels. Moreover, there is some kind of a new feature at each level, forcing you to work on solving the problem. You can’t use one and only strategy to win the game. You will need to adapt, think, guess, and try. The game is interesting by the fact that the levels and tasks challenge you all the time.

The game has very bright and joyful graphics. It is also worth paying attention to the fact that the game can be played without in-app purchases, and it’s also free, and thanks to a huge set of levels and tasks, you can spend more than one week of your free time in it. Interesting features like fish or candy-bombs also bring a lot of fun.

Getting Ahead of Competitors

Pokemon GO screenshots

Pokemon GO has more than $800 million on both iOS and Android platforms. Fortnite has collected more than half a billion in 2018, but only on iOS devices. However, it was confirmed that the Candy Crush franchise takes the leading position.

In 2013, a blog with mobile analytics service, App Annie, published a note with statistics of the most popular games for iOS and Android. According to it, by May 2013 Candy Crush Saga became the most downloaded game on both mobile platforms, beating Angry Birds, Iron Man 3, and Fast & Furious 6. King also took 3rd place in terms of profit per month with only 3 games. For comparison, Electronic Arts with 829 games took 4th place.

The Candy Crush series has long been a favorite in the casual games market, and developers constantly receive huge income through in-app purchases and advertising, making each new product even more beautiful and interesting than the previous one. If you also want to be a part of this exciting game world and impress everyone with your wit and ability to defeat the invisible enemy, then download the game and start playing. The game does not take too much space on the smartphone, which is also a great advantage.

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